TikTok is introducing a new feature that allows them to reduce the amount of AI-made videos appearing in their timelines. This step comes as the company announced that it now features more than 1 bn content made with AI.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a global rollout. This development aligns with a increase in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
Recent reports that nearly 10% of the most rapidly expanding channels on a competing service exclusively feature content made by AI. A large amount of this material is considered “AI slop”, a label for poor-quality, bulk-generated content that is frequently nonsensical or surreal.
Our research shows that many people enjoy content created using AI tools, from AI artwork to informative clips, and we intend to give people the option to see more or less of that, based on their own preferences,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its app identified as artificially created. Overall, over 100 m media items are submitted to the app every day, making AI content a minor percentage of its overall inventory.
Customizing Your Feed
Viewers will be in a position to limit or boost the amount of artificial media they view by using the topic control feature in the application and choosing “AI-generated content”. Further subjects that can already be adjusted under the tool cover news, style, beauty, and choreography.
AI Disclosure Rules
TikTok’s guidelines mandate content makers to identify “realistic” artificially created content, and it bans malicious AI impersonations of well-known individuals or emergencies. Any realistic artificial content that is not labeled can be deleted under its community policies.
Furthermore, the app will now apply an AI-generated watermark to content produced via its own AI tools, or flagged by an cross-platform project for spotting content made by AI. This measure is designed to help prevent users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The platform is furthermore introducing a $2 million AI literacy fund for experts and groups to create learning resources about using AI responsibly. This initiative will benefit charitable organizations focused on educating programming and robotics.
Moderation Strategy
TikTok has justified its moderation strategy, amid controversy over plans to lay off hundreds of review team members in Britain. TikTok is set to cut hundreds of positions in its trust and safety department in the UK capital, with worker representatives and internet security professionals raising concerns that humans are being replaced by AI moderation.
A senior executive clarified that human moderation would continue to be important, but AI can safeguard staff by filtering out the most graphic content ahead of it has to be seen by people. The platform stated a significant reduction in shocking and graphic content handled by content reviewers over the past year due to reliance on its automated systems.
It is vital to combine humans and technology to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with unsafe media as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”
